Eventbrite - A Platform for Global Business

Eventbrite is an online platform that handles everything from event planning to management and ticket sales. Entrepreneurs and companies around the world use Eventbrite to expand their business through events. The platform has become an important tool for exploring new business opportunities in the global marketplace. This guide explains how startups can use Eventbrite to acquire initial customers and conduct user interviews.

Feature 1: Beginner-friendly event attraction and management service

Eventbrite is designed to allow users to create, promote, and sell tickets to their own events. The simple interface and intuitive operation make it easy for users of all levels, from beginners to professionals, to manage their events.

Feature 2: Can be held globally

One of Eventbrite's greatest strengths is its worldwide reach. It allows events of any size to attract participants and customers from anywhere, enabling businesses to expand beyond geographical constraints.

Eventbrite Key Features - Event Management Made Simple

Eventbrite has key features for attracting and managing events.

• Event creation functionality: Easily create and customize event pages.

• Ticket sales and payment system: Efficiently manage ticket sales and payments.

• Promotional features (discount codes, SNS integration):Utilize discount codes and integrate with social media for promotion.

• Reporting and analysis functions: Access detailed reports and analytics to track event performance.

• Admission Management:Manage admissions with tools for ticket scanning and attendee lists.

• Customer support: Receive comprehensive support for both event organizers and attendees.

First Steps to a Successful Business Event with Eventbrite

This guide is designed for startups looking to expand their business globally. When unsure about how to expand overseas, it's crucial to create opportunities to interact with local business people through Eventbrite.

Attack the thumbnail and title first!

When creating an event page on Eventbrite, your first priority should be to create an attractive thumbnail and event title. If you can't attract visitors through other channels, leverage Eventbrite's top page to feature and promote your event. We recommend AB testing the same event with different thumbnails and titles to see what kind of thumbnails and titles will attract people to your event. Also, analyze other events that have been successful in attracting visitors.

This advice is particularly useful for startups with no existing connections. If you already have reliable channels to attract visitors, extensive testing may not be necessary.

You should actively try paid events.

Eventbrite's model is such that a portion of event revenue is collected as a service fee. So, holding a paid event is not a risk for you. If it sells, you will only collect from a portion of the proceeds, so be proactive and make it a paid event. Participants who sign up for a paid event are that much more interested in the content of your event. Find your best customers by holding paid events.

Eventbrite Start Guide

Account Registration

Register an Eventbrite account, noting that phone number authentication is required, which may not be supported in all countries. Nextplus+ can be used for this purpose, as discussed in another guide.

Creating an Event Page

Create your event page by entering the event title, details, location, date, and time using Eventbrite’s user-friendly interface. Customize the page with templates that match your branding.

Don't forget to set an URL for online events.

For online events, ensure you set a Zoom URL in advance and include it on the event page. Provide contact information in case attendees have issues accessing Zoom.

Setting Ticket Pricing and Number of Tickets Sold

Set the ticket price and the number of tickets available. Choose from "paid," "free," or "donation" tickets. Note that a free account allows up to 20 tickets; for larger events, consider a paid plan.

Global Networking with Eventbrite

Eventbrite, introduced in this article, is essentially a platform for small to large scale events. In this article, we introduced its usage based on the premise that it is used by startups for initial customer acquisition and user interviews. Try using Eventbrite to create a foundation for building sales and generating customer acquisition without risk, centered on online events. I hold small events to practice my English speaking skills and for business meeting opportunities with international business people. If you found this article useful, please share it with your fellow entrepreneurs and team members.