From the blog

How can you successfully localize your offer for the Japanese market? This article provides an ultimate checklist and explanations that help you get Japanese localization right.

Karen Onuma

Marketing expert

If done right, global expansion can result in a wide range of benefits. This article provides essential tips for international expansion, so that you can avoid common pitfalls.

Karen Onuma

Marketing expert

Are you planning to expand your business internationally but don’t know where to start? This guide explains key factors that are decisive for success when going global.

Karen Onuma

Marketing expert

In Japan, the hydrogen energy sector is rapidly increasing. Favorable government initiatives make it a great timing to enter the market, as the country aims at carbon neutrality.

Karen Onuma

Marketing expert

This article explores some of the key startup programs in Japan. These provide support for overseas startups in setting up and growing their business in Japan.

Karen Onuma

Marketing expert

The offshore wind power industry in Japan is rapidly expanding due to the country’s commitment to renewable energy and technological advancements. Learn why you should enter the market now!

Karen Onuma

Marketing expert

Looking to enter Japan's solar energy market? Here is a guide that will help you discover the current state of solar power in Japan, growth opportunities, and advice on how to enter the market.

Karen Onuma

Marketing expert

Nike encountered many opportunities as well as obstacles in Japan. This article examines Nike's market entry strategy for Japan, as well as the encountered obstacles and learnings.

Karen Onuma

Marketing expert

As a new dining concept, McDonald’s revolutionized the fast-food industry in Japan. Their story provides an example of successful business strategy for Japan.

Karen Onuma

Marketing expert