Learn about Japan's thriving, sustainable architecture and green building market. This article discusses key trends, innovations, leading companies in the field and more.
Karen Onuma
Marketing expert
Japan's energy supply strategy is in a critical phase. Since the Fukushima accident, the nation has been exploring greener and safer energy solutions. In addition, the war in Russia has demonstrated globally that undiversified energy dependence is not a secure strategy.
The change in the country’s energy plan is therefore about turning green as well as about securing new supply prospects. The government is promoting this shift by enacting laws that boost Japan’s renewable energy production.
As of 2022, Japan's renewable energy market was valued at approximately USD 27.66 billion. Japan's renewable energy market is characterized by a diverse mix of technologies, with solar power being the most prominent, contributing approximately 49% of the total renewable energy capacity.
Hydropower follows as the second-largest source, accounting for around 23%. Biomass energy also plays a significant role, making up about 16% of the capacity. Wind power, although less dominant, represents roughly 6%, while geothermal energy contributes around 3%.
These new regulations imply opportunities for firms to invest and enter the renewable energy market in Japan. In this article, we will discuss the various forms of renewable energy that are accessible, Japan's current energy status, and the business potential.
Explore how the renewable energy industry in Japan may shape Japan's future and how a more sustainable global environment might be achieved.
Let's pause to examine the evolution of Japan's energy narrative. Nuclear power and fossil fuels have been the source of most of Japan's electrical supply for many years. While it did function for a while, there were major hazards and environmental problems.
The Fukushima accident in 2001, caused an abrupt shift in people’s demand for alternative energy solutions. This terrible incident demonstrated Japan's need for safer, more environmentally friendly energy sources. Japan had to reconsider its entire energy strategy after Fukushima.
As a viable option, companies and the government increasingly looked into the renewable energy market. Especially solar and wind power were in their focus. The goals were clear: reducing greenhouse gas emissions and creating a more secure, stable energy infrastructure. Japan is now experiencing a significant energy transition.
Japan is experiencing significant growth in the renewable energy industry. Let’s have a look at recent advancements. In order to reduce its carbon footprint and move to more secure energy production, the country is investing money in solar, wind, biomass, and geothermal technology. The renewable energy market is growing quickly in Japan, with currently more than 20% of the country’s energy coming from renewable sources.
Several renewable energy sources can be found in Japan, each with its own unique benefits and drawbacks. Here are the major ones.
Because Japan has a lot of bright days and contemporary technology, the renewable energy business has grown significantly, especially in the solar sector. Government subsidies push the installation of solar panels on rooftops and in public areas. Solar panel installation is therefore becoming a popular and ecological choice for buildings. The solar energy segment can be divided into the following categories:
Residential Solar: Government subsidizes small solar plates on homes that are reduced in price.
Commercial Solar: Solar panels are installed in office buildings, and public buildings offer green energy alternatives.
Utility-scale solar farms: These massive solar farms provide the national power grid with energy.
Wind energy is on the rise in Japan as well. Given Japan's extensive coastline and constant winds, offshore wind power holds great potential. Wind farms have been developed along the extensive Japanese coastline and even at sea, as offshore wind farms. Wind energy has a lot of promise for Japan's future and is currently expanding.
Onshore Wind: Japan's diverse geography allows outdoor wind farms to harness wind energy effectively.
Offshore Wind: Wind parks near coastal areas where strong and steady winds blow throughout the seasons.
Japan has traditionally been a hydropower user due to its abundant rivers and hilly terrain. Current hydroelectric facilities offer a reliable energy supply. To address local energy demands, there is also the opportunity to enhance existing plants and investigate smaller-scale hydro projects. Hydropower in Japan entails large- and small-scale facilities.
Large-Scale Hydropower: Large dams or plants provide a consistent energy supply.
Small-Scale Hydropower: Tiny projects concentrated in certain parts of a country, especially rural areas, serving local communities.
Wood and other agricultural waste are examples of organic resources that provide biomass energy. Japan is investing in biomass energy technology as it offers a sustainable power source and contributes to trash reduction. Biomass energy is becoming more economical and efficient thanks to new technology. Currently, the major types of biomass energy sources in Japan are agricultural and forestry biomass.
Agricultural Biomass involves burning farm waste to generate power and eliminate waste, producing sustainable energy sources.
Forestry Biomass: Forests are managed using wood and forest leftovers to generate electricity.
Japan has rich geothermal resources due to the Pacific Ring of Fire. In volcanic regions, geothermal energy offers a consistent and dependable energy source. However, it is less extensive than wind or solar power. In general, there are two types of geothermal energy used in Japan.
High-Temperature Geothermal Plants: Lying within volcanic regions, these plants constitute an alternative dependable power source.
Lower temperatures Geothermal Systems: They are created to fulfill local demands and are smaller systems that can be used for heating.
There are several obstacles in Japan's path toward renewable energy. Let's dissect the primary ones:
The regulatory framework in Japan is complex. It is time-consuming to get approvals for new projects. The key to accelerating the penetration of renewable energy is streamlining these procedures and developing an environment that encourages its usage.
Starting renewable energy initiatives like constructing wind farms or solar panels costs a lot of money upfront. This hefty expense can discourage investors.
That's why collaboration between the public and commercial sectors is necessary to lower risks and offer financial incentives for Japan's renewable energy investments.
The existing power grid in Japan was designed to utilize conventional energy sources. Adapting to renewable energy takes time and is costly.
Investing in smart technology, energy storage systems, and grid upgrades is essential to better accommodate solar energy and wind energy in Japan.
The topography of Japan comes with space related difficulties. Finding enough room for sizable solar or wind installations is challenging due to the region's hilly topography and crowded population.
To maximize the amount of area available, innovative solutions such as offshore wind projects and floating solar farms offer opportunities.
Although at times challenging, getting the public to support renewable energy initiatives is crucial. Concerns about noise and the environmental effects of wind farms and geothermal plants are common. Open communication, addressing concerns, and involving communities in the planning process can help build support.
Although Japan has made significant progress in several areas, further changes are required to increase the affordability and efficiency of renewable energy.
Investing in research, supporting startups, and encouraging collaboration between companies and the government can drive technological progress.
Japan’s renewable energy industry is rising, with several influential players leading the way. A quick look at the dominant companies that are shaping Japan’s renewable energy market:
SoftBank Group Corp.: Softbank is known for large investments in huge Japanese renewable energy projects.
JERA Co., Inc.: Jera has participated in offshore wind farms and other biomass projects.
Mitsubishi Corporation: Mitsubishi operates through solar, wind, and geothermal energy and has a strong presence in innovative solutions.
ORIX Corporation: Orix has been active in solar and biomass projects involving residential and business owners.
Eurus Energy Holdings Corporation: It operates many wind farms onshore and offshore.
Numerous government initiatives are supporting Japan's energy industry to flourish through policies designed to attract investments, stimulate the use of renewable energy, and facilitate transitioning toward more eco-friendly systems.
Here is how Japan is leading in the advancement of renewable energy.
The Japanese government actively promotes renewable energy in part by offering financial incentives and subsidies. Energy providers that generate power from renewable sources are guaranteed fixed payments through programs like the Feed-in Tariff (FiT) scheme.
This guarantees a consistent flow of income for the projects, increasing the appeal of investing in biomass, solar, and wind energy.
Furthermore, initial costs are lowered through commercial and residential solar system subsidies, which facilitates people and organizations' adoption of Japan's renewable energy sources.
Japan aims to have 36-38% of its electricity mix from renewable sources by 2030, with renewables and nuclear power collectively reaching at least 50% by 2030-31. This updated target reflects the country's commitment to carbon neutrality by 2050.
Japan has implemented several regulatory measures, such as expedited permission procedures.
These regulations aim to lower administrative barriers and speed up the construction of renewable energy projects. It includes offshore wind farms and massive solar farms, thus advancing energy production in Japan.
To promote innovation, the Japanese government invests heavily in R&D for innovative technologies in renewable energy.
Among such technologies are wind turbines, floating solar panels, and effective energy storage systems made possible through funding research and development projects.
Incentives for entrepreneurs and public-private partnerships also play an important role in technical advancements and scaling up novel solutions in the Japanese energy industry.
Municipal and regional governments are taking an active part in supporting renewable energy beyond national legislation.
To encourage renewable energy project development, some local governments have initiated subsidies and incentives to encourage solar installations and community wind power initiatives.
By catering specifically to each location's potential and requirements, such projects foster participation by residents as they embrace renewable technology quickly.
Japanese authorities also prioritize education on Japanese energy sources to increase awareness among citizens of their advantages. They hope to increase support through campaigns, educational programs, and community involvement initiatives.
Growing public knowledge contributes to increased support of renewable initiatives, creating an ideal climate for creating renewable power sources.
To enter Japan's promising renewable energy sector, overcoming major financial and regulatory obstacles is necessary. Entry obstacles may arise from high project development startup costs and intricate regulatory obligations.
It frequently takes a lot of time and money to get funds and get the required permissions.
Nonetheless, businesses that can effectively overcome these challenges may take advantage of government incentives and an encouraging policy environment.
Innovative financing strategies and collaborative efforts between the public and private sectors are crucial to overcoming these challenges and realizing the market's development potential.
Japan has been putting efforts into the growth of the renewable energy sector. The government's initiatives to invest large amounts of money into solar, wind, hydropower biomass, and geothermal sources have acted as a catalyst for sustainable energy.
Businesses that successfully negotiate initial obstacles in market entry can gain from government incentives and favorable policy environments that promote business expansion.
Japan relies heavily on natural resources and technological innovations to reduce its carbon footprint and move to secure energy supply. As the country continues its efforts in renewable energy development, its future looks promising. Japan is leading the charge toward greener power sources by transitioning its landscape toward clean energy production - setting an excellent example for the global development of alternative energies.
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