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Starbucks Corporation, the American coffeehouse giant, has successfully expanded its reach around the world. Among its significant markets is Japan, where coffee culture is deeply rooted. Entering the Japanese market presented a unique set of challenges, but Starbucks has effectively crafted a formula that resonates with Japanese consumers.
Karen Onuma
Marketing expert
Today, Coca-Cola's products are ubiquitous in Japan's. This article discusses how the company managed to enter and prosper in the Japanese market.
Karen Onuma
Marketing expert
Facebook's failure in the Japanese market stands as a cautionary tale of how overlooking local circumstances can undermine even the most formidable global brands.
Karen Onuma
Marketing expert
For Amazon, doing business in Japan initially posed unique challenges. Japan's distinct consumer behavior and logistical complexities required a well thought-out strategy.
Karen Onuma
Marketing expert
Nowadays, Google is a globally recognized brand known for its wide range of products, cutting-edge applications, and constant pushes in the boundaries of technology. In this article, we’ll take a look at Google's Japanese market entry strategy.
Karen Onuma
Marketing expert
Why is Disney so successful in Japan? This article explores Disney's story of success in Japan, which is a great example for successful overseas expansion.
Karen Onuma
Marketing expert
How do you successfully expand globally? This article provides lessons from Japanese car companies, that are renowned for their success both domestically and internationally.
Karen Onuma
Marketing expert
Procter & Gamble (P&G) is renowned for their expertise in market capitalization. The story of their entry into Japan is a great example of successful market adaptation.
Karen Onuma
Marketing expert
The regenerative medicine sector in Japan is thriving and presents opportunities for local and global businesses. Learn about relevant strategies to enter the Japanese market!
Karen Onuma
Marketing expert