From the Blog

In Japan, the hydrogen energy sector is rapidly increasing. Favorable government initiatives make it a great timing to enter the market, as the country aims at carbon neutrality.

Karen Onuma

Marketing expert

This article explores some of the key startup programs in Japan. These provide support for overseas startups in setting up and growing their business in Japan.

Karen Onuma

Marketing expert

The offshore wind power industry in Japan is rapidly expanding due to the country’s commitment to renewable energy and technological advancements. Learn why you should enter the market now!

Karen Onuma

Marketing expert

Looking to enter Japan's solar energy market? Here is a guide that will help you discover the current state of solar power in Japan, growth opportunities, and advice on how to enter the market.

Karen Onuma

Marketing expert

Nike encountered many opportunities as well as obstacles in Japan. This article examines Nike's market entry strategy for Japan, as well as the encountered obstacles and learnings.

Karen Onuma

Marketing expert

As a new dining concept, McDonald’s revolutionized the fast-food industry in Japan. Their story provides an example of successful business strategy for Japan.

Karen Onuma

Marketing expert

Starbucks Corporation, the American coffeehouse giant, has successfully expanded its reach around the world. Among its significant markets is Japan, where coffee culture is deeply rooted. Entering the Japanese market presented a unique set of challenges, but Starbucks has effectively crafted a formula that resonates with Japanese consumers.

Karen Onuma

Marketing expert

Today, Coca-Cola's products are ubiquitous in Japan's. This article discusses how the company managed to enter and prosper in the Japanese market.

Karen Onuma

Marketing expert

Facebook's failure in the Japanese market stands as a cautionary tale of how overlooking local circumstances can undermine even the most formidable global brands.

Karen Onuma

Marketing expert